This keynote introduces Edua’s Thrive Theorem™—a formula for knowing your purpose, growing with resilience, and showing your brand with confidence. Participants leave grounded in clarity, equipped with tools, and ready to thrive in spaces not built for them.

In this session, Edua reveals her “Add Tax” framework for calculating worth and demanding compensation that reflects real value. Audiences learn to track receipts, negotiate with confidence, and advocate boldly for the salaries and opportunities they truly deserve.

This talk challenges the false choice between authenticity and advancement by showing how to build a career that honors both. Edua shares her system for defining purpose, setting vision, and taking bold Step 2 actions without being limited by perfectionism.